Facebook marketing plays an important role in your business nowadays.Facebook marketing can easily lead your business to top level in the market.Nowadays facebook marketing is one of the great platform for everybody as anyone can do facebook marketing.facebook ads are one of the trending online advertising tool in world today.We also need to remember the facts of facebook marketing to do marketing of your business.
10 facts that you dont know about facebook marketing are as follows:
1.facebook bids are extremely sensitive to seasonality
The amount of accounts bidding on a specific target is one of the factors that influences the price the most. The more people bid on a specific target, the more expensive an impression will be. The whole Facebook algorithm is built on a bidding system that determines a price of an impression based on multiple variable factors. This is why Christmas, Black Friday and other busy days usually have a higher cost per click.
2. Facebook offers a click to chat ad option.
This is not someting new,but it certainly is one of the least used functions on facebook.Click to chat campaings can be great for customer service,and they can be set up using the click to website campaing type.Click to chat campaigns work very well with users who have already visited because they are familar with a product or service and might have question before committing to a purchase.
3.Facebook placements need different ad strategies.
When you are placing ad in facebook you need different strategies. However, different devices have different ad requirements and customer behaviors. I recommend you breakdown your campaigns and ad set by device to maximize performance.
4. The amount of text in the image influences delivery.
When you place ads in facebook if you have many text in your image then it will deliver to lower people only.If you dont write any text in image then it is better for facebook advertising.This will be rewarded with a higher distribution and a lower cost per impression.Facebook is currently classifying the image text ratia as ok,low,medium and high,which are explanatory units of measure.
5.Refreshing ad creatives is extremely important
Most facebook campaign types dont give advertisers control over the frequency of ad delivery to the same user.This can easily create some discomfort in potential customers and drive them away quite often to avoid this issue from a potential purchase.Facebook advertisers need to change the content and creative of the ads.
6.Audience insights are a great source of targeting methods.
Usind audience insinghts with conversion data can be a great source of information for any campaign.It provides additional ways to target users based on their online behaviors,purchase habits, housing situation,income and much more.Finding additional ways to communicate to targeted users will likely help expand the reach of a campaign and generate better performance.
7.Facebook has a pre-selected similar reach targeting option.
This option allows Facebook to show ads to audiences that are similar to the ones that you have selected and that are likely to generate extra conversions at a lower CPA. This option helps businesses expand their overall reach and visibility. This function works similarly to lookalike targeting, but it differs because it is based on data that comes from Facebook and not from the ad account manager.
8.Facebook allows you to limit the exposure on the audience network.
Many advertisers consider the audience network not a great ad placement because it doesn’t generate quality traffic. Facebook understands these concerns and developed two options to solve this issue. The first issue is to exclude specific website categories from displaying ads such as dating and gambling. The second option is to proactively upload a list of websites to exclude. This is going to boost performance by limiting the amount of clicks from placements that will never turn out to be a conversion.
9.Video ads don’t generate a great direct response.
If the goal of a company is to generate most of its business through video ads, Facebook is not the way to go. Video ads are great to communicate a message, but they aren’t necessarily the best option when it comes to website clicks. Videos are so engaging that the cost per impression needed to generate a click to the site will boost due to people taking other social action on the post, such as commenting and liking it.
10.The same bid won’t work forever.
Considering how Facebook bids are sensitive to changes in the marketplace, one strategy will not always be effective. Something that was working perfectly today might become unprofitable in a few days. This means Facebook bids require much more maintenance and constant tune ups.